Stigma
Break the stigma that all lingerie suits all women. Designed with the tomboy in mind, I realize that not all lingerie is created equal. The archetype for this collection is a girl who is frustrated at how most mainstream lingerie companies only focus on the girly and frilly aspects of undergarments, and not so much about the needs of the girl who plays rugby for fun or fixes cars for a living. Sleek and minimalistic lingerie meets the rugged, distressed look of the sexy utilitarian.
Key Elements: sleek, easy, effortless, stretch fabrics